We worked on Estrella for more than a decade, helping to make it Newland’s (the largest developer in the nation) best-selling property and one of the top-50 best-selling master-planned communities in the nation.
Brand campaign, experience design, event coordinating, logo, print collateral, promotional campaign, video + photo direction
Incorporating a trio of new logos into an established brand can be tricky. We took special care to make sure Lucero's logo collection felt at home within Estrella. Lucero needed to stand alone, as well as stand out as a fresh, modern space within Estrella. Taking visual cues from the desert horizon and the community's architectural guidelines, we designed a set of logos for various uses within Lucero: one to stand alone, one to emphasize its belonging within the greater community of Estrella, and one to represent the new welcome center, nestled in the foothills—Casa Lucero.
Eye candy with results.
Explore more of our previous work!