Located 25 miles northwest of Austin in a once dormant corridor of Georgetown, we helped transform Rancho Sienna into a two-time “Community of the Year” winner (as named by the Home Builder Association of Austin).
Logo, print collateral, website
Rancho Sienna, Newland
Best Community Website Winner
In 2018, we redesigned the Rancho Sienna website to fit within an enterprise developer template, while still allowing the unique brand and voice of the community to shine through. Keeping SEO top of mind, pages were optimized for a better mobile experience, delivering the same level of content as the traditional desktop display. Large graphics and a new homefinder search allowed for maximized content on the website. Content was created for both broad-based audiences and hyper-targeted local audiences who were ready to buy on pages as well as on the blog. The new design improved ease of usability and lead capture through strategically placed sign-up modules that were also easy on the eyes. Brand new additional pages—such as the Dog Park page—offered new places to direct traffic in search of more information.
Rancho Sienna's marketing team is reliant upon the website as their online sales center, and the investment in the website also meant a 9% decrease in media spending. Even with the 9% decrease in media, we saw:
5% increase website sessions
500% increase in page views on the landing page dedicated to homes
17.33% increase in page views year over year
4% increase in average session duration (despite majority mobile traffic, which tends to lower average session duration)
5% decrease in bounce rate
34% increase in email sign-ups year over year
Texas Hill Country is so prevalent in and around Rancho Sienna that it needed to be visually represented within the logo. Cautious of seeming trite with the addition of simple native flora, we opted to include two variants of seasonal leaves as the fifth point of our Texas star. The idea emphasized the incorporation of nature within the community, but also spiced up the brand with some fall flavor. The fall version of the logo later became the star of the community's annual (and well performing) Harvest Festival creative.
Eye candy with results.
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