Once a bankrupt property, we helped to reenvision the community brand and transformed Tehaleh into the best-selling new home community in the state of Washington. The community provides residents with meaningful connections to nature and the great outdoors.
Brand campaign, print collateral, promotional campaign, website,
video + photo direction
Bonney Lake, Washington
The brand campaign highlights real moments in Tehaleh through a collection of quotes from—and photos taken with—actual Tehaleh residents. Print ads were segmented by the three top buyer groups in the region.
Video: Tehaleh in One Word
We held interviews with real residents to narrate their true stories of community. We captured authentic lifestyle footage of the neighborhoods of Tehaleh and combined those visuals with the residents' voices to create this evocative piece. The impressive results included increased CTRs and the highest completion rates in the Newland portfolio, which included videos a quarter of its length.
Tour of Homes
To alleviate the time-starved burden of our home shoppers, we created Tour of Homes—a biannual event unlike any in the marketplace. Shoppers had the opportunity to tour model homes—both new and resale—all in one community, versus driving all over King County. The result was astounding and applauded as the "BEST... EVENT... EVER!" from builder partners.
Participation dramatically improved from previous promotions. Sign-ups increased by almost 100%, and the community saw an 80% increase in onsite traffic.
Eye candy with results.
Explore more of our previous work!